![]() ![]() These dimensions always include the prefix "First user," as in the First user source dimension (which shows you the most common sources for new users). ![]() User-scoped dimensions show you where your new users are coming from. Google Analytics organizes acquisition information into user, session, and event groups (or scopes) and adds prefixes to some dimensions so you can understand which groups the data applies to. To learn more about the reporting identity options in Google Analytics, see Reporting identity. If any of these identities are the same (e.g., the user has the same user ID across sessions), Google Analytics will identify the individual as the same user. Google Analytics identifies an individual user based on the reporting identity option you choose for your property and the user's browser or device settings.įor example, if you choose the blended reporting identity for your property, then Analytics will factor in the user ID, device ID, Google signals, and modeling to identify the user. Learn more about events How Google Analytics identifies a user You can mark the events that are most important to your business as conversion events. ![]() In the previous example, adding something to a shopping cart, leaving an ecommerce store, and purchasing something are all examples of interactions that you can measure using events. Learn more about sessionsĪn event is a distinct user interaction within a session. These separate visits are two separate sessions. The next day, they return to your website and purchase something. For example, someone visits your website, adds something to their shopping cart, and then leaves your website. Learn more about usersĪ session is the period from when a user visits your website or app to when they leave your website or app. If someone leaves your website and comes back later, for example, then Google Analytics still considers them to be one user. If two different people interact with your website, for example, then Google Analytics considers each person to be a separate user. Google Analytics organizes users, sessions, and events in the following hierarchy:Ī user is a person who interacts with your website or app. ![]()
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